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Posts Categorized: Communications Theory

The eye of the beholder

Seeing is believing, right? We assume if everyone receives the same message, unaltered, they will come to the same understanding. Of course, in a lot of professional communicators’ experience, that’s not the case. When the feedback is collected, interpretations from the message can be all over the place. Did that mean the message wasn’t communicated…

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Why Blue Jays President Mark Shapiro is striking out with fans

Mark Shapiro is no doubt good at understanding baseball – but he’s not a modern communicator. Mr. Shapiro was hired late last year as the new Blue Jays President to replace the retiring Paul Beeston. His entry was immediately marked by the departure of GM Alex Anthopolous. The situation wasn’t the best but quite recoverable….

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The REAL science to how storytelling affects the brain

Storytelling. In 1748, the British aristocrat John Montagu, the 4th Earl of Sandwich, loved playing cards. He loved playing so much that he seldom stepped away to eat. So he came up with the idea to eat beef between slices of bread, which would allow him to eat and play cards at the same time….

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