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Posts Categorized: Communications Theory

How to measure the potential level of public participation

  You have a major project or campaign that is not only important to your company, it is also important to the public on various levels. Perhaps some people will be very happy about it, perhaps some won’t be happy at all. Perhaps local residents will be impacted – and therefore local politicians may become…

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JGR blog on Mr. Media Training

For some time, I’ve been in contact with Brad Phillips, the founder and managing editor of Mr. Media Training, one of the most successful and influential media training websites in the world. I’m excited to report Brad is now running one of my articles on his website. My blog shows how you can influence a…

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Key Messages – a working scenario

In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…

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How to make a bar graph compelling (hint: start with World War Two)

Trending on media blogs, Twitter and Facebook feeds is a 15-minute documentary on World War Two that was released on U.S. Memorial Day – titled simply “The Fallen of World War II.”   There is no celebrity voice-over, no interviews from the last surviving veterans, only the barest of archival footage. Mostly, it’s composed of…

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What good is theory if you can’t apply it?

By Carina Ludgate, communications co-ordinator  Is a practical skill better than the ability to formulate an argument based on theoretical knowledge, or vice versa? When it comes to the field of communications specifically, how valuable is theoretical knowledge if it can’t be used to help communicate our messages? Many communications students may have asked themselves…

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