Mark Shapiro is no doubt good at understanding baseball – but he’s not a modern communicator. Mr. Shapiro was hired late last year as the new Blue Jays President to replace the retiring Paul Beeston. His entry was immediately marked by the departure of GM Alex Anthopolous. The situation wasn’t the best but quite recoverable….
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Posts Categorized: Communications Theory
The REAL science to how storytelling affects the brain
Storytelling. In 1748, the British aristocrat John Montagu, the 4th Earl of Sandwich, loved playing cards. He loved playing so much that he seldom stepped away to eat. So he came up with the idea to eat beef between slices of bread, which would allow him to eat and play cards at the same time….
How to measure the potential level of public participation
You have a major project or campaign that is not only important to your company, it is also important to the public on various levels. Perhaps some people will be very happy about it, perhaps some won’t be happy at all. Perhaps local residents will be impacted – and therefore local politicians may become…
JGR blog on Mr. Media Training
For some time, I’ve been in contact with Brad Phillips, the founder and managing editor of Mr. Media Training, one of the most successful and influential media training websites in the world. I’m excited to report Brad is now running one of my articles on his website. My blog shows how you can influence a…
Key Messages – a working scenario
In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…
What Key Messages are … and what they aren’t
Key messages can be useful tools to ensure we say the right thing to the right people at the right time. I like to think of them as sign posts along a winding path through a rugged landscape, or buoys that mark the shipping lane in a harbour. If I need to start a conversation,…
