News

Posts Categorized: Media Training

Tips and Techniques for Media Interviews

News media interviews are often nerve-racking. Someone is asking you questions (any question they want really) and is either writing down various things you say or is recording every word. Still, spokespeople shouldn’t fear media interviews because every single one of them is an opportunity. Some media interviews are clear opportunities for you (or the…

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Why Blue Jays President Mark Shapiro is striking out with fans

Mark Shapiro is no doubt good at understanding baseball – but he’s not a modern communicator. Mr. Shapiro was hired late last year as the new Blue Jays President to replace the retiring Paul Beeston. His entry was immediately marked by the departure of GM Alex Anthopolous. The situation wasn’t the best but quite recoverable….

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The REAL science to how storytelling affects the brain

Storytelling. In 1748, the British aristocrat John Montagu, the 4th Earl of Sandwich, loved playing cards. He loved playing so much that he seldom stepped away to eat. So he came up with the idea to eat beef between slices of bread, which would allow him to eat and play cards at the same time….

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Communications strategy after a “mistake”

Mistakes happen. They’re part of being human. You already know the best way to recover from a mistake is to admit to it – and fix it. It’s a good habit and it’s good communications strategy. Here’s our take on how the Alberta Government can recover after mistakenly banning the “Rebel” digital publication from media…

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