For some time, I’ve been in contact with Brad Phillips, the founder and managing editor of Mr. Media Training, one of the most successful and influential media training websites in the world. I’m excited to report Brad is now running one of my articles on his website. My blog shows how you can influence a…
News
Posts Categorized: Media Relations
Key Messages – a working scenario
In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…
What Key Messages are … and what they aren’t
Key messages can be useful tools to ensure we say the right thing to the right people at the right time. I like to think of them as sign posts along a winding path through a rugged landscape, or buoys that mark the shipping lane in a harbour. If I need to start a conversation,…
The impact social media is having on news media
“A social media misfire resulted in the Stampede inadvertently tweeting that (two time Olympic gold medalist Kaillie) Humphries would be this year’s (parade) marshal, about 20 minutes before the official announcement. Stampede officials quickly deleted that tweet, before republishing it at 10:30am.” Calgary Herald, 10:59am June 3, 2015 Harmless, innocuous, benign – newsworthy. A simple…
Did a TV ad campaign change the future of a country?
A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…
I’m so smart I don’t need to prepare for a media interview
by Doug Downs, managing partner There’s no question Chip Wilson, the guy who invented Lululemon, knows his business. He knows his product line and knows his customers. Chip Wilson knows his stuff. So when he was asked to do an interview with a business media outlet (Bloomberg TV) he naturally accepted the opportunity, but apparently…
