News

Key Messages – a working scenario

In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…

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How to make a bar graph compelling (hint: start with World War Two)

Trending on media blogs, Twitter and Facebook feeds is a 15-minute documentary on World War Two that was released on U.S. Memorial Day – titled simply “The Fallen of World War II.”   There is no celebrity voice-over, no interviews from the last surviving veterans, only the barest of archival footage. Mostly, it’s composed of…

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The impact social media is having on news media

“A social media misfire resulted in the Stampede inadvertently tweeting that (two time Olympic gold medalist Kaillie) Humphries would be this year’s (parade) marshal, about 20 minutes before the official announcement. Stampede officials quickly deleted that tweet, before republishing it at 10:30am.” Calgary Herald, 10:59am June 3, 2015 Harmless, innocuous, benign – newsworthy. A simple…

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Change is constant. Communicate it well – and with patience

Nothing endures but change. Heraclites, Greek philosopher (535 BC – 475 BC) I can argue communication is a by-product of change. Something is different; we sense it, and we need to know why it happened, and the process of figuring it out leads us to interact with others who may or may not be aware…

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Did a TV ad campaign change the future of a country?

A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…

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