News

What good is theory if you can’t apply it?

By Carina Ludgate, communications co-ordinator  Is a practical skill better than the ability to formulate an argument based on theoretical knowledge, or vice versa? When it comes to the field of communications specifically, how valuable is theoretical knowledge if it can’t be used to help communicate our messages? Many communications students may have asked themselves…

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News from the Shop – Spring 2014

  It’s been four years since JGR Communications began delivering business-focused communications and consultation programs. But spring is a season of looking forward, not back. So in the spirit of the season, we like to share some recent professional developments among the JGR team. Newly elected! Doug Downs has been elected as Director at Large…

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A simple formula that helps separate Tactics from Strategy

By Derek Logan, communications advisor Strategy and tactics are the prince and the pauper of planning, just like the two Mark Twain characters that are often mistaken for each other. Strategy sits higher on the planning hierarchy than tactics, but certain surface characteristics – like broad-based actions, stakeholder groups and timelines – can exist in…

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When ‘just the facts’ are not enough

By Derek Logan, communications advisor Misinformation is the persistent migraine of public relations professionals.  To paraphrase an old proverb, a lie is already half-way around the world while truth is still getting out of bed. Misinformation, as defined by psychology experts, is any piece of information that is initially processed as valid but is subsequently…

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The thin line between internal and external communications

by Derek Logan, communications advisor Ask enough professional communicators the difference between internal and external communications and most will tell you there isn’t one. Many say internal and external communications are two sides of the same coin, and that most internal messaging eventually becomes external. A boundary between an organization and the public is porous….

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How WestJet’s Christmas Miracle may help its post-holiday service hiccup

  by Derek Logan, communications advisor Remember the WestJet Christmas Miracle? It was a month ago but I’m sure those who saw the airline’s YouTube posting will recall it with a smile on their face. The video went viral; reaching over a million viewers in one day (total views now stand at over 34 million)….

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