In an increasingly skeptical culture, authenticity is now the most important component of any presentation you give.
News
Posts Categorized: Media Training
“What to do when you don’t know the answer to the reporter’s question… but you should.”
“I don’t know, I wasn’t prepped for that (question)”
It’s a media training pitfall; but in this case Alberta Premier Notley didn’t need to deflect.
Doing a media interview by phone
Interviews by phone – for the last three decades (my entire time in media and communications) this is the most common type of interview. There are a few reasons for that. Print journalists have never had enough time to meet enough people in person; these days they’re rarely allowed out of the office. Most radio…
Tips and Techniques for Media Interviews
News media interviews are often nerve-racking. Someone is asking you questions (any question they want really) and is either writing down various things you say or is recording every word. Still, spokespeople shouldn’t fear media interviews because every single one of them is an opportunity. Some media interviews are clear opportunities for you (or the…
Why Blue Jays President Mark Shapiro is striking out with fans
Mark Shapiro is no doubt good at understanding baseball – but he’s not a modern communicator. Mr. Shapiro was hired late last year as the new Blue Jays President to replace the retiring Paul Beeston. His entry was immediately marked by the departure of GM Alex Anthopolous. The situation wasn’t the best but quite recoverable….
The REAL science to how storytelling affects the brain
Storytelling. In 1748, the British aristocrat John Montagu, the 4th Earl of Sandwich, loved playing cards. He loved playing so much that he seldom stepped away to eat. So he came up with the idea to eat beef between slices of bread, which would allow him to eat and play cards at the same time….
