News

Posts Categorized: Media Relations

Tips and Techniques for Media Interviews

News media interviews are often nerve-racking. Someone is asking you questions (any question they want really) and is either writing down various things you say or is recording every word. Still, spokespeople shouldn’t fear media interviews because every single one of them is an opportunity. Some media interviews are clear opportunities for you (or the…

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Why Blue Jays President Mark Shapiro is striking out with fans

Mark Shapiro is no doubt good at understanding baseball – but he’s not a modern communicator. Mr. Shapiro was hired late last year as the new Blue Jays President to replace the retiring Paul Beeston. His entry was immediately marked by the departure of GM Alex Anthopolous. The situation wasn’t the best but quite recoverable….

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