First of all, congratulations. Getting the opportunity to highlight your organization, project or cause on local TV or Radio news is a wonderful way to generate momentum. You know your topic, it’s certainly newsworthy and maybe you even have some experience with media interviews. But guess what? The time in that short, little interview goes…
You have to give an important presentation and you’re worried. You’re afraid you might get asked a question you don’t know the answer to – but you should. Or else you’re worried you might have to deal with an awkward audience member – or someone smarter than you about your topic. Or you had a previous (dreadful) experience.
You have hired hundreds / thousands of new employees in the last few years and have several offices across the country. Communicating by phone, email and fax doesn’t work as well as it used to. You need some new tools that can reach more people in more locations but are not sure where to start.
You represent a group of companies that want to build a new transmission line that will run near several farming communities, through First Nations Treaty land, and across three major rivers. The line is needed, but you expect opposition from people locally.
The media keeps reporting inaccurate facts about your project / company and now it’s filtering into your conversations with customers / stakeholders. You’re always correcting people about your business because of what they heard on the news.