Participants were significantly more likely to blame the company for what happened when the online comments blamed the company. By comparison people were significantly more likely to absolve the company of blame if the online comments defended the organization.
Posts Tagged: public relations
How to encourage people to accept the facts – a scientific method
It’s a very common challenge – how to encourage people to pay attention to, and make decisions based on facts and not myths, rumours and misperceptions.
Six approaches to drive focus in a communications consultancy
Focus and coherence within a communications consultancy are easily hampered by choosing the wrong work, too eagerly becoming an order taker, systems that don’t flex to meet client needs and myriad other challenges. After six years in business and a few more grey hairs, here are six approaches we have learned to stay sane at the…
Did a TV ad campaign change the future of a country?
A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…
‘Get a clean shirt’: The challenge to define public relations
by Derek Logan, communications advisor Classic movie lovers might remember this scene from the 1956 Gregory Peck drama The Man in the Grey Flannel Suit. Peck plays a middle-aged Wall Street type looking for a change in his job. A fellow co-worker tells him there is an opening in the public relations department which will…
PR’s intangible value
Communicators rightly strive to develop better measurement systems to demonstrate the value of public relations, but not every aspect of public relations is measurable. We know that BP Group Chief Executive Tony Hayward’s infamous “I’d like my life back” comment is part of a litany of poor communications judgment apparent throughout the Gulf Oil spill crisis….