Focus and coherence within a communications consultancy are easily hampered by choosing the wrong work, too eagerly becoming an order taker, systems that don’t flex to meet client needs and myriad other challenges. After six years in business and a few more grey hairs, here are six approaches we have learned to stay sane at the…
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Posts Tagged: management
Change is constant. Communicate it well – and with patience
Nothing endures but change. Heraclites, Greek philosopher (535 BC – 475 BC) I can argue communication is a by-product of change. Something is different; we sense it, and we need to know why it happened, and the process of figuring it out leads us to interact with others who may or may not be aware…
How WestJet’s Christmas Miracle may help its post-holiday service hiccup
by Derek Logan, communications advisor Remember the WestJet Christmas Miracle? It was a month ago but I’m sure those who saw the airline’s YouTube posting will recall it with a smile on their face. The video went viral; reaching over a million viewers in one day (total views now stand at over 34 million)….
‘Get a clean shirt’: The challenge to define public relations
by Derek Logan, communications advisor Classic movie lovers might remember this scene from the 1956 Gregory Peck drama The Man in the Grey Flannel Suit. Peck plays a middle-aged Wall Street type looking for a change in his job. A fellow co-worker tells him there is an opening in the public relations department which will…
