Key messages can be useful tools to ensure we say the right thing to the right people at the right time. I like to think of them as sign posts along a winding path through a rugged landscape, or buoys that mark the shipping lane in a harbour. If I need to start a conversation,…
Posts Tagged: YouTube
How WestJet’s Christmas Miracle may help its post-holiday service hiccup
by Derek Logan, communications advisor Remember the WestJet Christmas Miracle? It was a month ago but I’m sure those who saw the airline’s YouTube posting will recall it with a smile on their face. The video went viral; reaching over a million viewers in one day (total views now stand at over 34 million)….