In an increasingly skeptical culture, authenticity is now the most important component of any presentation you give.
Posts Categorized: Key Messages
“What to do when you don’t know the answer to the reporter’s question… but you should.”
Posted by Doug Downs in Key Messages, Media Relations, Media Training, Presentation Training, Uncategorized.
“I don’t know, I wasn’t prepped for that (question)”
It’s a media training pitfall; but in this case Alberta Premier Notley didn’t need to deflect.
Doing a media interview by phone
Posted by Doug Downs in Key Messages, Media Relations, Media Training, Spokesperson.
Interviews by phone – for the last three decades (my entire time in media and communications) this is the most common type of interview. There are a few reasons for that. Print journalists have never had enough time to meet enough people in person; these days they’re rarely allowed out of the office. Most radio…
Why Key Messages are a false crutch
Posted by JGR Communications in Key Messages, Media Relations, Media Training, Spokesperson.
“It doesn’t matter what the Reporter asks you – you’re going to tell them what you want to tell them… and I’ll show you how.” Once upon a time this was the sage advice of media trainers. If you hear one say it to you today – you should probably fire them. The concept of…