It’s a very common challenge – how to encourage people to pay attention to, and make decisions based on facts and not myths, rumours and misperceptions.
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Posts Tagged: media
JGR blog on Mr. Media Training
For some time, I’ve been in contact with Brad Phillips, the founder and managing editor of Mr. Media Training, one of the most successful and influential media training websites in the world. I’m excited to report Brad is now running one of my articles on his website. My blog shows how you can influence a…
Did a TV ad campaign change the future of a country?
A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…
When one door closes… How Target closing shop in Canada opens opportunity for Sears
By Derek Logan, communications adviser “When one door closes, another opens, but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.” Alexander Graham Bell Businesses that endure are known not for their absence of crises, but how they are…
I’m so smart I don’t need to prepare for a media interview
by Doug Downs, managing partner There’s no question Chip Wilson, the guy who invented Lululemon, knows his business. He knows his product line and knows his customers. Chip Wilson knows his stuff. So when he was asked to do an interview with a business media outlet (Bloomberg TV) he naturally accepted the opportunity, but apparently…