“It doesn’t matter what the Reporter asks you – you’re going to tell them what you want to tell them… and I’ll show you how.” Once upon a time this was the sage advice of media trainers. If you hear one say it to you today – you should probably fire them. The concept of…
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Key Messages – a working scenario
Posted by JGR Communications in Communications Theory, Issues and Reputation Management, Media Relations.
In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…
What Key Messages are … and what they aren’t
Posted by JGR Communications in Communications Theory, Media Relations, Stakeholders.
Key messages can be useful tools to ensure we say the right thing to the right people at the right time. I like to think of them as sign posts along a winding path through a rugged landscape, or buoys that mark the shipping lane in a harbour. If I need to start a conversation,…
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