Participants were significantly more likely to blame the company for what happened when the online comments blamed the company. By comparison people were significantly more likely to absolve the company of blame if the online comments defended the organization.
Posts Tagged: crisis
When one door closes… How Target closing shop in Canada opens opportunity for Sears
By Derek Logan, communications adviser “When one door closes, another opens, but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.” Alexander Graham Bell Businesses that endure are known not for their absence of crises, but how they are…
The Superman of southern Alberta
When the floods hit southern Alberta, the man who looks more like Clark Kent, Calgary’s Mayor Nenshi, stepped forward to take on a communications role that has clearly created his legacy. As everyone knows, this June the Bow and Elbow rivers that run through Calgary surged over their banks and swamped the downtown and low-lying…
Is your crisis communications plan ready?
Few of us like to think about the unthinkable. That breath-halting moment when a critical part breaks or a human error sends a company or organization scrambling to save lives and protect staff and customers. While most companies have safety plans and emergency response plans of some form, many do not have crisis communications plans….
PR’s intangible value
Communicators rightly strive to develop better measurement systems to demonstrate the value of public relations, but not every aspect of public relations is measurable. We know that BP Group Chief Executive Tony Hayward’s infamous “I’d like my life back” comment is part of a litany of poor communications judgment apparent throughout the Gulf Oil spill crisis….