By Derek Logan, communications advisor Strategy and tactics are the prince and the pauper of planning, just like the two Mark Twain characters that are often mistaken for each other. Strategy sits higher on the planning hierarchy than tactics, but certain surface characteristics – like broad-based actions, stakeholder groups and timelines – can exist in…
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Posts Tagged: strategy
When ‘just the facts’ are not enough
By Derek Logan, communications advisor Misinformation is the persistent migraine of public relations professionals. To paraphrase an old proverb, a lie is already half-way around the world while truth is still getting out of bed. Misinformation, as defined by psychology experts, is any piece of information that is initially processed as valid but is subsequently…
