Posts Tagged: strategic communications

How to keep a client for a decade (or the hired gun who wouldn’t leave)

When I started JGR Communications 10 years ago, I knew some clients would be fleeting. They would need some temporary horsepower to finish a project or expertise they didn’t have in-house to manage an issue. That’s okay. We all need some specialized help from time to time. Still, that was not the intent of the…

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What good is theory if you can’t apply it?

By Carina Ludgate, communications co-ordinator  Is a practical skill better than the ability to formulate an argument based on theoretical knowledge, or vice versa? When it comes to the field of communications specifically, how valuable is theoretical knowledge if it can’t be used to help communicate our messages? Many communications students may have asked themselves…

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