In an increasingly skeptical culture, authenticity is now the most important component of any presentation you give.
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Posts Categorized: Key Messages
“What to do when you don’t know the answer to the reporter’s question… but you should.”
“I don’t know, I wasn’t prepped for that (question)”
It’s a media training pitfall; but in this case Alberta Premier Notley didn’t need to deflect.
Doing a media interview by phone
Interviews by phone – for the last three decades (my entire time in media and communications) this is the most common type of interview. There are a few reasons for that. Print journalists have never had enough time to meet enough people in person; these days they’re rarely allowed out of the office. Most radio…
Why Key Messages are a false crutch
“It doesn’t matter what the Reporter asks you – you’re going to tell them what you want to tell them… and I’ll show you how.” Once upon a time this was the sage advice of media trainers. If you hear one say it to you today – you should probably fire them. The concept of…
