Tara Veer still shakes her head when she thinks of that moment. Newly elected as Red Deer Mayor in 2013, a lady approached her at an event and applied the friendly label. “I was really struck by it because I hadn’t self-identified as that but what she was expressing was how much we use social…
News
Posts By: Doug Downs
Tips and Techniques for Media Interviews
News media interviews are often nerve-racking. Someone is asking you questions (any question they want really) and is either writing down various things you say or is recording every word. Still, spokespeople shouldn’t fear media interviews because every single one of them is an opportunity. Some media interviews are clear opportunities for you (or the…
How to measure the potential level of public participation
You have a major project or campaign that is not only important to your company, it is also important to the public on various levels. Perhaps some people will be very happy about it, perhaps some won’t be happy at all. Perhaps local residents will be impacted – and therefore local politicians may become…
JGR blog on Mr. Media Training
For some time, I’ve been in contact with Brad Phillips, the founder and managing editor of Mr. Media Training, one of the most successful and influential media training websites in the world. I’m excited to report Brad is now running one of my articles on his website. My blog shows how you can influence a…
The impact social media is having on news media
“A social media misfire resulted in the Stampede inadvertently tweeting that (two time Olympic gold medalist Kaillie) Humphries would be this year’s (parade) marshal, about 20 minutes before the official announcement. Stampede officials quickly deleted that tweet, before republishing it at 10:30am.” Calgary Herald, 10:59am June 3, 2015 Harmless, innocuous, benign – newsworthy. A simple…
