Participants were significantly more likely to blame the company for what happened when the online comments blamed the company. By comparison people were significantly more likely to absolve the company of blame if the online comments defended the organization.
News
Posts By: Doug Downs
“What to do when you don’t know the answer to the reporter’s question… but you should.”
“I don’t know, I wasn’t prepped for that (question)”
It’s a media training pitfall; but in this case Alberta Premier Notley didn’t need to deflect.
How to encourage people to accept the facts – a scientific method
It’s a very common challenge – how to encourage people to pay attention to, and make decisions based on facts and not myths, rumours and misperceptions.
Does Prime Minister Justin Trudeau say “umm” too much? Does it really matter?
Umm, yes it does eventually but not nearly as much as many people might suggest. An article in the National Post today is highlighting a verbal tic the Prime Minister has within his speech patterns. He says “umm,” often. There’s video of one response to a reporter on YouTube in which he says it 50…
Doing a media interview by phone
Interviews by phone – for the last three decades (my entire time in media and communications) this is the most common type of interview. There are a few reasons for that. Print journalists have never had enough time to meet enough people in person; these days they’re rarely allowed out of the office. Most radio…
