In an increasingly skeptical culture, authenticity is now the most important component of any presentation you give.
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Posts Categorized: Communications Theory
How comments and “likes” on social media are impacting how we think
Participants were significantly more likely to blame the company for what happened when the online comments blamed the company. By comparison people were significantly more likely to absolve the company of blame if the online comments defended the organization.
The eye of the beholder
Seeing is believing, right? We assume if everyone receives the same message, unaltered, they will come to the same understanding. Of course, in a lot of professional communicators’ experience, that’s not the case. When the feedback is collected, interpretations from the message can be all over the place. Did that mean the message wasn’t communicated…
Information (over)load
Ever been to a lecture or a seminar where information came at you so hard and fast you thought, “Stop! I can’t keep up!” It’s a common experience for most people. The ability for our brains to process information is pretty extraordinary, but it has limits. We experience information overload the way a lot of…
3 social media ideas to build relationships with news media
“Hey, you’re the Social Media Mayor”
Tara Veer still shakes her head when she thinks of that moment. Newly elected as Red Deer Mayor in 2013, a lady approached her at an event and applied the friendly label. “I was really struck by it because I hadn’t self-identified as that but what she was expressing was how much we use social…
