In an increasingly skeptical culture, authenticity is now the most important component of any presentation you give.
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Posts Categorized: Media Relations
How comments and “likes” on social media are impacting how we think
Participants were significantly more likely to blame the company for what happened when the online comments blamed the company. By comparison people were significantly more likely to absolve the company of blame if the online comments defended the organization.
“What to do when you don’t know the answer to the reporter’s question… but you should.”
“I don’t know, I wasn’t prepped for that (question)”
It’s a media training pitfall; but in this case Alberta Premier Notley didn’t need to deflect.
Doing a media interview by phone
Interviews by phone – for the last three decades (my entire time in media and communications) this is the most common type of interview. There are a few reasons for that. Print journalists have never had enough time to meet enough people in person; these days they’re rarely allowed out of the office. Most radio…
3 social media ideas to build relationships with news media
“Hey, you’re the Social Media Mayor”
Tara Veer still shakes her head when she thinks of that moment. Newly elected as Red Deer Mayor in 2013, a lady approached her at an event and applied the friendly label. “I was really struck by it because I hadn’t self-identified as that but what she was expressing was how much we use social…
