A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…
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Posts Tagged: post-secondary
What good is theory if you can’t apply it?
By Carina Ludgate, communications co-ordinator Is a practical skill better than the ability to formulate an argument based on theoretical knowledge, or vice versa? When it comes to the field of communications specifically, how valuable is theoretical knowledge if it can’t be used to help communicate our messages? Many communications students may have asked themselves…
A simple formula that helps separate Tactics from Strategy
By Derek Logan, communications advisor Strategy and tactics are the prince and the pauper of planning, just like the two Mark Twain characters that are often mistaken for each other. Strategy sits higher on the planning hierarchy than tactics, but certain surface characteristics – like broad-based actions, stakeholder groups and timelines – can exist in…
