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Posts Categorized: Communications Theory

A simple formula that helps separate Tactics from Strategy

By Derek Logan, communications advisor Strategy and tactics are the prince and the pauper of planning, just like the two Mark Twain characters that are often mistaken for each other. Strategy sits higher on the planning hierarchy than tactics, but certain surface characteristics – like broad-based actions, stakeholder groups and timelines – can exist in…

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When ‘just the facts’ are not enough

By Derek Logan, communications advisor Misinformation is the persistent migraine of public relations professionals.  To paraphrase an old proverb, a lie is already half-way around the world while truth is still getting out of bed. Misinformation, as defined by psychology experts, is any piece of information that is initially processed as valid but is subsequently…

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Emotions are stronger than facts: Deal with it

by Doug Downs, managing partner I was reading an article the other day about what the author called “Radical transparency” in Stakeholder Engagement. The overall premise of the article was that with social media and Internet search engines today stakeholder engagement has become far more complex than perhaps just 10 or 20 years ago. I…

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‘Get a clean shirt’: The challenge to define public relations

by Derek Logan, communications advisor Classic movie lovers might remember this scene from the 1956 Gregory Peck drama The Man in the Grey Flannel Suit. Peck plays a middle-aged Wall Street type looking for a change in his job. A fellow co-worker tells him there is an opening in the public relations department which will…

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PR’s intangible value

Communicators rightly strive to develop better measurement systems to demonstrate the value of public relations, but not every aspect of public relations is measurable. We know that BP Group Chief Executive Tony Hayward’s infamous “I’d like my life back” comment is part of a litany of poor communications judgment apparent throughout the Gulf Oil spill crisis….

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