In an increasingly skeptical culture, authenticity is now the most important component of any presentation you give.
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Posts Categorized: Spokesperson
Doing a media interview by phone
Interviews by phone – for the last three decades (my entire time in media and communications) this is the most common type of interview. There are a few reasons for that. Print journalists have never had enough time to meet enough people in person; these days they’re rarely allowed out of the office. Most radio…
Tips and Techniques for Media Interviews
News media interviews are often nerve-racking. Someone is asking you questions (any question they want really) and is either writing down various things you say or is recording every word. Still, spokespeople shouldn’t fear media interviews because every single one of them is an opportunity. Some media interviews are clear opportunities for you (or the…
The storytelling robot that makes eye contact
Two of the most important things you can do when giving a presentation is make eye contact with your audience and use your hands. New research involving a storytelling robot shows people respond better, understand more and remember much more when you do. In a recent study participants said when a robot told them stories,…
Communications strategy after a “mistake”
Mistakes happen. They’re part of being human. You already know the best way to recover from a mistake is to admit to it – and fix it. It’s a good habit and it’s good communications strategy. Here’s our take on how the Alberta Government can recover after mistakenly banning the “Rebel” digital publication from media…
Why Key Messages are a false crutch
“It doesn’t matter what the Reporter asks you – you’re going to tell them what you want to tell them… and I’ll show you how.” Once upon a time this was the sage advice of media trainers. If you hear one say it to you today – you should probably fire them. The concept of…
