Storytelling. In 1748, the British aristocrat John Montagu, the 4th Earl of Sandwich, loved playing cards. He loved playing so much that he seldom stepped away to eat. So he came up with the idea to eat beef between slices of bread, which would allow him to eat and play cards at the same time….
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Posts By: JGR Communications
The storytelling robot that makes eye contact
Two of the most important things you can do when giving a presentation is make eye contact with your audience and use your hands. New research involving a storytelling robot shows people respond better, understand more and remember much more when you do. In a recent study participants said when a robot told them stories,…
Communications strategy after a “mistake”
Mistakes happen. They’re part of being human. You already know the best way to recover from a mistake is to admit to it – and fix it. It’s a good habit and it’s good communications strategy. Here’s our take on how the Alberta Government can recover after mistakenly banning the “Rebel” digital publication from media…
Why Key Messages are a false crutch
“It doesn’t matter what the Reporter asks you – you’re going to tell them what you want to tell them… and I’ll show you how.” Once upon a time this was the sage advice of media trainers. If you hear one say it to you today – you should probably fire them. The concept of…
Season’s Greetings!
Our main office will be closed at noon on Dec. 24. We will resume regular business hours starting Jan. 4. If you need urgent assistance, please call Jim at (780) 690-5166 in Edmonton or Doug at (587) 785-3167 in Calgary. On behalf of the team at JGR Communications: Derek Carina Doug Jim Kim Megan Have…
Key Messages – a working scenario
In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…
