Posts By: JGR Communications

What Key Messages are … and what they aren’t

Key messages can be useful tools to ensure we say the right thing to the right people at the right time. I like to think of them as sign posts along a winding path through a rugged landscape, or buoys that mark the shipping lane in a harbour. If I need to start a conversation,…

Read more

How to make a bar graph compelling (hint: start with World War Two)

Trending on media blogs, Twitter and Facebook feeds is a 15-minute documentary on World War Two that was released on U.S. Memorial Day – titled simply “The Fallen of World War II.”   There is no celebrity voice-over, no interviews from the last surviving veterans, only the barest of archival footage. Mostly, it’s composed of…

Read more

Change is constant. Communicate it well – and with patience

Nothing endures but change. Heraclites, Greek philosopher (535 BC – 475 BC) I can argue communication is a by-product of change. Something is different; we sense it, and we need to know why it happened, and the process of figuring it out leads us to interact with others who may or may not be aware…

Read more

Did a TV ad campaign change the future of a country?

A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…

Read more