Key messages can be useful tools to ensure we say the right thing to the right people at the right time. I like to think of them as sign posts along a winding path through a rugged landscape, or buoys that mark the shipping lane in a harbour. If I need to start a conversation,…
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Posts By: JGR Communications
How to make a bar graph compelling (hint: start with World War Two)
Trending on media blogs, Twitter and Facebook feeds is a 15-minute documentary on World War Two that was released on U.S. Memorial Day – titled simply “The Fallen of World War II.” There is no celebrity voice-over, no interviews from the last surviving veterans, only the barest of archival footage. Mostly, it’s composed of…
Change is constant. Communicate it well – and with patience
Nothing endures but change. Heraclites, Greek philosopher (535 BC – 475 BC) I can argue communication is a by-product of change. Something is different; we sense it, and we need to know why it happened, and the process of figuring it out leads us to interact with others who may or may not be aware…
Did a TV ad campaign change the future of a country?
A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…
Five years of Clear Strategy, Powerful Narrative
JGR Communications celebrated its fifth year of operation on April 19, 2015. The company has grown from one owner to two partners, two staff members and several associates. Thank you to all the clients, strategic partners and friends of the company for a truly wonderful five years. Everyone at JGR Communications is excited for the…
Sneak a peek at our new website . . .
. . . Okay, we know it’s live for the world to see, so you aren’t really peeking. We were so excited by the new design we decided to share it now. We will, however, add new features and content sections over the coming months with the aim to provide more value for our website…
