In an increasingly skeptical culture, authenticity is now the most important component of any presentation you give.
Participants were significantly more likely to blame the company for what happened when the online comments blamed the company. By comparison people were significantly more likely to absolve the company of blame if the online comments defended the organization.
Seeing is believing, right? We assume if everyone receives the same message, unaltered, they will come to the same understanding. Of course, in a lot of professional communicators’ experience, that’s not the case. When the feedback is collected, interpretations from the message can be all over the place. Did that mean the message wasn’t communicated…