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A simple formula that helps separate Tactics from Strategy

By Derek Logan, communications advisor Strategy and tactics are the prince and the pauper of planning, just like the two Mark Twain characters that are often mistaken for each other. Strategy sits higher on the planning hierarchy than tactics, but certain surface characteristics – like broad-based actions, stakeholder groups and timelines – can exist in…

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When ‘just the facts’ are not enough

By Derek Logan, communications advisor Misinformation is the persistent migraine of public relations professionals.  To paraphrase an old proverb, a lie is already half-way around the world while truth is still getting out of bed. Misinformation, as defined by psychology experts, is any piece of information that is initially processed as valid but is subsequently…

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The thin line between internal and external communications

by Derek Logan, communications advisor Ask enough professional communicators the difference between internal and external communications and most will tell you there isn’t one. Many say internal and external communications are two sides of the same coin, and that most internal messaging eventually becomes external. A boundary between an organization and the public is porous….

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How WestJet’s Christmas Miracle may help its post-holiday service hiccup

  by Derek Logan, communications advisor Remember the WestJet Christmas Miracle? It was a month ago but I’m sure those who saw the airline’s YouTube posting will recall it with a smile on their face. The video went viral; reaching over a million viewers in one day (total views now stand at over 34 million)….

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I’m so smart I don’t need to prepare for a media interview

by Doug Downs, managing partner There’s no question Chip Wilson, the guy who invented Lululemon, knows his business. He knows his product line and knows his customers.  Chip Wilson knows his stuff. So when he was asked to do an interview with a business media outlet (Bloomberg TV) he naturally accepted the opportunity, but apparently…

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