Mistakes happen. They’re part of being human. You already know the best way to recover from a mistake is to admit to it – and fix it. It’s a good habit and it’s good communications strategy. Here’s our take on how the Alberta Government can recover after mistakenly banning the “Rebel” digital publication from media…
News
Why Key Messages are a false crutch
“It doesn’t matter what the Reporter asks you – you’re going to tell them what you want to tell them… and I’ll show you how.” Once upon a time this was the sage advice of media trainers. If you hear one say it to you today – you should probably fire them. The concept of…
Season’s Greetings!
Our main office will be closed at noon on Dec. 24. We will resume regular business hours starting Jan. 4. If you need urgent assistance, please call Jim at (780) 690-5166 in Edmonton or Doug at (587) 785-3167 in Calgary. On behalf of the team at JGR Communications: Derek Carina Doug Jim Kim Megan Have…
How to measure the potential level of public participation
You have a major project or campaign that is not only important to your company, it is also important to the public on various levels. Perhaps some people will be very happy about it, perhaps some won’t be happy at all. Perhaps local residents will be impacted – and therefore local politicians may become…
JGR blog on Mr. Media Training
For some time, I’ve been in contact with Brad Phillips, the founder and managing editor of Mr. Media Training, one of the most successful and influential media training websites in the world. I’m excited to report Brad is now running one of my articles on his website. My blog shows how you can influence a…
Key Messages – a working scenario
In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…
