Participants were significantly more likely to blame the company for what happened when the online comments blamed the company. By comparison people were significantly more likely to absolve the company of blame if the online comments defended the organization.
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Posts Categorized: Issues and Reputation Management
Why Blue Jays President Mark Shapiro is striking out with fans
Mark Shapiro is no doubt good at understanding baseball – but he’s not a modern communicator. Mr. Shapiro was hired late last year as the new Blue Jays President to replace the retiring Paul Beeston. His entry was immediately marked by the departure of GM Alex Anthopolous. The situation wasn’t the best but quite recoverable….
Communications strategy after a “mistake”
Mistakes happen. They’re part of being human. You already know the best way to recover from a mistake is to admit to it – and fix it. It’s a good habit and it’s good communications strategy. Here’s our take on how the Alberta Government can recover after mistakenly banning the “Rebel” digital publication from media…
JGR blog on Mr. Media Training
For some time, I’ve been in contact with Brad Phillips, the founder and managing editor of Mr. Media Training, one of the most successful and influential media training websites in the world. I’m excited to report Brad is now running one of my articles on his website. My blog shows how you can influence a…
Key Messages – a working scenario
In our last blog, we talked about key messages being the guidelines, as opposed to the script, when responding to a media contact. In this blog, we’re going to show how to put this into practice. A fairy tale Let’s start with a simple exercise. Get five people to separately tell you the fairy tale…
Change is constant. Communicate it well – and with patience
Nothing endures but change. Heraclites, Greek philosopher (535 BC – 475 BC) I can argue communication is a by-product of change. Something is different; we sense it, and we need to know why it happened, and the process of figuring it out leads us to interact with others who may or may not be aware…
