Tara Veer still shakes her head when she thinks of that moment. Newly elected as Red Deer Mayor in 2013, a lady approached her at an event and applied the friendly label. “I was really struck by it because I hadn’t self-identified as that but what she was expressing was how much we use social…
News
Tips and Techniques for Media Interviews
News media interviews are often nerve-racking. Someone is asking you questions (any question they want really) and is either writing down various things you say or is recording every word. Still, spokespeople shouldn’t fear media interviews because every single one of them is an opportunity. Some media interviews are clear opportunities for you (or the…
Six approaches to drive focus in a communications consultancy
Focus and coherence within a communications consultancy are easily hampered by choosing the wrong work, too eagerly becoming an order taker, systems that don’t flex to meet client needs and myriad other challenges. After six years in business and a few more grey hairs, here are six approaches we have learned to stay sane at the…
Why Blue Jays President Mark Shapiro is striking out with fans
Mark Shapiro is no doubt good at understanding baseball – but he’s not a modern communicator. Mr. Shapiro was hired late last year as the new Blue Jays President to replace the retiring Paul Beeston. His entry was immediately marked by the departure of GM Alex Anthopolous. The situation wasn’t the best but quite recoverable….
The REAL science to how storytelling affects the brain
Storytelling. In 1748, the British aristocrat John Montagu, the 4th Earl of Sandwich, loved playing cards. He loved playing so much that he seldom stepped away to eat. So he came up with the idea to eat beef between slices of bread, which would allow him to eat and play cards at the same time….
The storytelling robot that makes eye contact
Two of the most important things you can do when giving a presentation is make eye contact with your audience and use your hands. New research involving a storytelling robot shows people respond better, understand more and remember much more when you do. In a recent study participants said when a robot told them stories,…
