Key messages can be useful tools to ensure we say the right thing to the right people at the right time. I like to think of them as sign posts along a winding path through a rugged landscape, or buoys that mark the shipping lane in a harbour. If I need to start a conversation,…
News
How to make a bar graph compelling (hint: start with World War Two)
Trending on media blogs, Twitter and Facebook feeds is a 15-minute documentary on World War Two that was released on U.S. Memorial Day – titled simply “The Fallen of World War II.” There is no celebrity voice-over, no interviews from the last surviving veterans, only the barest of archival footage. Mostly, it’s composed of…
The impact social media is having on news media
“A social media misfire resulted in the Stampede inadvertently tweeting that (two time Olympic gold medalist Kaillie) Humphries would be this year’s (parade) marshal, about 20 minutes before the official announcement. Stampede officials quickly deleted that tweet, before republishing it at 10:30am.” Calgary Herald, 10:59am June 3, 2015 Harmless, innocuous, benign – newsworthy. A simple…
Change is constant. Communicate it well – and with patience
Nothing endures but change. Heraclites, Greek philosopher (535 BC – 475 BC) I can argue communication is a by-product of change. Something is different; we sense it, and we need to know why it happened, and the process of figuring it out leads us to interact with others who may or may not be aware…
Did a TV ad campaign change the future of a country?
A few months ago, I caught a screening of the 2012 Chilean film No. The film is a visual case study of an actual campaign on Chilean television leading up to the 1988 referendum of the presidency of Augusto Pinochet, who had been uncontested leader of Chile since a military coup in 1973. Many of…
Five years of Clear Strategy, Powerful Narrative
JGR Communications celebrated its fifth year of operation on April 19, 2015. The company has grown from one owner to two partners, two staff members and several associates. Thank you to all the clients, strategic partners and friends of the company for a truly wonderful five years. Everyone at JGR Communications is excited for the…
